AI Is Moving Faster than Your Strategy
and no one owns connecting the two.
Senior Transformation Leadership, for as Long as the Change Takes.
I'm Deidra Colvin. Companies bring me in as a fractional or interim strategy and transformation executive when AI or another major change is coming and no one on the team owns it full-time. We start with a short readiness assessment. Then I lead the work alongside your team, in the role and for the time your company needs.
For CEOs, owners, boards, and private equity operating partners.
When Companies Call Me
You're About to Create a New Executive Seat
a Chief Transformation Officer, Chief AI Officer, or similar, and you're not sure it should be permanent.
A Transformation Has Stalled
and it needs an experienced leader to restart it.
A New Acquisition Needs a Plan
a portfolio company or add-on needs a clear first-year agenda and someone to lead it.
Three Ways to Work with Me
Load Line™ Assessment
Find out where you stand before the next big commitment. A three-to-four-week readiness assessment for your executive team, covering AI and the leadership, strategy, people, and structure needed to act on it. Fixed fee: $15,000.
Explore the assessmentFractional Executive
Part-time strategy and transformation leadership, embedded with your executive team. Typically one to four days a week for six to twelve months.
How fractional worksInterim Executive
Full-time leadership for a defined period: a vacant seat, an acquisition, or a major change that needs one accountable owner. A clear mandate, an end date, and a handoff.
How interim worksHow It Usually Goes
Assess
The Load Line™ Assessment shows where you stand and what to address first.
Plan
We agree on priorities, my role, and how long you need me.
Lead
I lead the work with your team, adapting to what your company needs.
Hand Off
Your leaders own what we built, and I step out.
Founder-Led. In the Room.
I've spent 30 years in operating roles, more than a decade of them in the C-suite as a CEO, COO, CMO, and, most recently, Chief Revenue & Strategy Officer at Lucas Oil Products. I hold a doctorate in business administration.
Recent Thinking
Transparency for the AI Win
People learn AI fastest by watching colleagues use it; design for transparency to get the most out of your AI investment.
A 5-Step Operating Plan for Your Next AI Pilot
Leaders need to plan for the work AI creates alongside the work it removes.
AI Maturity ≠ Transformation Maturity
A company can become highly sophisticated in how it uses AI without becoming any better at transforming itself.
Common Questions
What Does a Fractional Strategy and Transformation Executive Do?
I lead strategy and transformation work as part of your executive team, part-time, for a defined period. That usually means aligning leaders on priorities, deciding where AI fits, redesigning roles and how work gets done, and carrying the change through to adoption. Some companies call this role a fractional Chief Transformation Officer.
What's the Difference Between Fractional and Interim?
Fractional is part-time, typically one to four days a week, alongside your existing leaders. Interim is full-time for a defined period, usually when a seat is open or a major change needs one accountable owner.
Do We Have to Start with the Load Line™ Assessment?
It's the usual starting point, because it shows where to focus and how fast you can move. If you already have a clear picture, we can start directly with a fractional or interim engagement.
Who Do You Work With?
CEOs, owners, executive teams, boards, and private equity operating partners, usually at companies with $20 million or more in revenue, across industries.
How Is This Different from Hiring a Chief Transformation Officer?
Much of a transformation seat's value comes in the first two or three years, while the business is being redesigned. A fractional or interim executive gives you that leadership for as long as the change takes, without adding a permanent seat to the C-suite.
What's Your Company Working Through?
Share a little about the decision, challenge, or change ahead. We can start there.