Mission
To help people and organizations increase their agency, relevance, and capacity by learning to think, work, and lead in purposeful partnership with AI.
About Deidra Colvin
Strategy and Transformation Executive. Founder of Whole Enterprise™.
My Experience
I've spent 30 years in operating roles, including more than a decade in the C-suite. Most recently, I was Chief Revenue & Strategy Officer at Lucas Oil Products. Before that, I served as CEO of EDGE Mentoring and held senior leadership roles at AdhereHealth, Spirion, Baker Hill, OneClick Ventures, and the Better Business Bureau. Earlier in my career, I taught undergraduate and graduate courses at Anderson University, where I earned my doctorate in business administration, and worked in brand management and marketing for organizations including the NCAA® and H&R Block®. I founded Whole Enterprise™ to do the work I've found most valuable: helping leadership teams get ready for major change, and leading it alongside them.
Education
Doctorate of Business Administration | Anderson University
Master of Business Administration | Anderson University
BA, Advertising | Pepperdine University
Who I Work With
- Founders and owners facing a pace of change that's outrunning the business
- Experienced executives leading AI-driven change
- CEOs and executive teams whose transformation has stalled or hasn't started
- Private equity and venture leaders whose portfolio companies need a consistent approach
- Companies about to hire a Chief Transformation Officer, Chief AI Officer, or similar seat
What I Believe
North Star
For humans to become more capable because AI exists — not merely less vulnerable to it.
Founder's Worldview
Few talk about what AI requires humans to become. I help leaders and professionals become intellectual partners with AI so they can create more value, exercise better judgment, and thrive indefinitely in an AI-shaped world.
I believe we can preserve and expand human agency by building effective intellectual partnerships with AI — not because AI replaces judgment, but because it gives judgment more leverage.
The real human/AI question is not replacement, it’s agency.
Deidra Colvin, FounderValues
Human Agency
I believe people should help shape an AI-enabled future, with responsibility for purpose, choices, and consequences.
Curiosity
I ask useful questions, challenge assumptions, and look for possibilities beyond adopting another tool.
Empathy
I account for how people experience change and protect dignity as work and roles evolve.
Courage
I name difficult choices and challenge habits while supporting constructive action.
Judgment
I make reasoning, tradeoffs, and uncertainty explicit, and distinguish evidence from interpretation.
The Meaning of Whole
“Whole” Is a State of Being, an End Goal.
A Whole Enterprise is an organization poised to realize its full untapped potential. Its executive team aligns on a shared strategic direction and builds the organizational capability to successfully transform as often as circumstances require. Like an individual's journey to self-actualization, organizational wholeness is an ongoing state of alignment and development. It is not a claim that a company is finished changing.
I write about leadership and AI in Insights, including Human Value Moves Upstream™ and The Executive Imperative™.
Read my insightsWhat's Your Company Working Through?
Share a little about the decision, challenge, or change ahead. We can start there.