The Mission
To help people and organizations increase their agency, relevance, and capacity by learning to think, work, and lead in purposeful partnership with AI.
Executive Advisory & Corporate Consulting in
Future of Work Transformation.
Helping leaders address the enterprise design challenge of evolving people, technology, systems, and leadership together as AI changes what’s possible—and creating intellectual partnerships with AI to expand human capacity and make judgment more consequential.
Meet the Founder
Deidra Colvin
Deidra’s career spans enterprise strategy, executive leadership, revenue, marketing, and organizational transformation. She has served as Chief Strategy Officer at Lucas Oil, CEO at EDGE Mentoring, and executive leader at AdhereHealth, Spirion, Baker Hill, OneClick Ventures, and the Better Business Bureau.
Prior to her executive seats, Deidra taught both undergraduate and graduate courses at Anderson University (IN), where she earned her doctorate degree in business administration and marketing. She also worked in brand management and marketing for enterprise companies such as the NCAA® and H&R Block®.
As Founder of Whole Enterprise™ Deidra works with clients as an embedded partner advising and guiding executive teams with a strategy-first, human-centered perspective to help organizations become more relevant, adaptable, and capable as AI reshapes the future of work.
Education
Doctorate of Business Administration | Anderson University
Master of Business Administration | Anderson University
BA, Advertising | Pepperdine University
Mission, Vision & Worldview
Purpose and perspective
The North Star (Vision)
For humans to become more capable because AI exists — not merely less vulnerable to it.
Founder’s Worldview
Few talk about what AI requires humans to become. I help leaders and professionals become intellectual partners with AI so they can create more value, exercise better judgment, and thrive indefinitely in an AI-shaped world.
I believe we can preserve and expand human agency by building effective intellectual partnerships with AI — not because AI replaces judgment, but because it gives judgment more leverage.
The real human/AI question is not replacement, it’s agency.
Deidra Colvin, FounderPurposeful Work
Our five core values
Human Agency
A foundational human and moral value, human agency represents the capacity of individuals to act independently, make their own free choices, and exert control over their lives and environment. Whole Enterprise™ believes people should participate in shaping an AI-enabled future rather than passively accepting one. Technology should extend human possibility without displacing human responsibility for purpose, judgment, and consequence. People are ultimately responsible for purpose, decisions, and consequences.
Curiosity
Transformation starts with better questions. Curiosity enables leaders to see beyond tool adoption, challenge inherited assumptions, and discover work that was not previously possible. At Whole Enterprise™, we ask useful questions and test our assumptions.
Empathy
AI should elevate human capability without diminishing human dignity. Transformation must account for how people experience change, not only whether a technical implementation is complete. At Whole Enterprise™, we recognize the identity, confidence, and organizational realities that are affected by change.
Courage
Repeatable Transformation™ requires leaders to make consequential decisions, confront structural and behavioral barriers, and move through uncertainty without pretending certainty exists. At Whole Enterprise™, we name difficult choices and challenge habits while supporting constructive action.
Judgment
Capability is not authority. We use judgment to help leaders discern what machines can do, what they should do, and which consequential decisions must remain under meaningful human accountability. At Whole Enterprise™, judgment helps us explain reasoning, trade-offs, and uncertainty, and makes evidence distinguishable from interpretation.
The Meaning of Whole
“Whole” is a state of being, an end goal.
A Whole Enterprise is an organization poised to realize its full untapped potential. Its executive team aligns on a shared strategic direction and builds the organizational capability to successfully transform as often as circumstances require. Like an individual's journey to self-actualization, organizational wholeness is an ongoing state of alignment and development. It is not a claim that a company is finished changing.
Begin here
What's your company working through?
Share a little about the decision, challenge, or change ahead. We can start there.